DDB Stockholm's new ad for McDonald's. Would-be Lothario is a drunk guy full of pickup lines who, in the end, settles for a Big Mac. This one made me laugh the hardest.
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what i'm thinking
- art vitamins
- writing is like putting puzzles together. except i hate puzzles. they remind me of rainy days in the poconos, locked indoors with relatives for some kind of annual family reunion. but words, strung together, placed just so, can be just like music. i love words, their meaning, their rhythm, their ability to persuade, move, thrill---and when strategically placed together, they're just like pieces of a puzzle. Because when the piece is complete, it just is. There's nothing left to do except go outside and feel the rain come down.
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