54 headlines

Assignment: Create in-store POP for individual cake slices. Appeal to the idea that customers still want to indulge here and there but they are concerned about their budget. This way, they can have a piece of cake...for very little cake.

Result: 54 (some good, some not so good) headlines about love, weight gain, secrets, passion, being rational and making a commitment (or not):



It’s like a date. If it’s good, you’ll want another one. (It’s good).

A little cake won’t go a long way. In fact, it will barely make it out of the store.

Cake safe for thighs.

Passion requires a bit of restraint.

There’s nothing very attractive about eating a whole cake. Especially if you live alone.

Big enough for two. Small enough to not embarrass you if you eat it all.

Too much broccoli makes Janey a dull girl.

A person cannot live on steamed carrots alone.

No one but the dog will know.

The cat won’t tell anyone.

Love it like a fat kid does. Minus that piggy behavior.

You won’t have to hide the leftovers.

Ours is smaller. We like it that way.

You can pack only so much insanely delicious goodness into something this small. And we did it.

If your life isn’t cake, you should have some.

If only life was a piece of cake. But wait, it can be.

Tempting. But not cruelly so.

Passion in small delicious doses is a good way to live.

Tempt your passion for great dessert.

Objects in case are closer to your special occasion than they appear.

When it’s this good, you’ll come back.

Surrender to passion. But do it rationally.

Passion you can rationalize.

A passionate soul with a rational mind.

So beautiful, it’s art. So right, it’s smart.

Edible art.

Art you can eat.

Artfully crafted. Smartfully priced.

We’re taking the bite out of this economy. With a slice.

Good things come in little individually sized, perfectly decorated, outrageously yummy packages.

Celebrate the passion in life. One—beautifully, handcrafted, individually-sized slice—at a time.

A passion for dessert. A rational need for convenience.

Passion can sometimes be rational.

Celebrate your passion for dessert. But keep it rational.

Think rationally. Live passionately.

A passion for handcrafted dessert. One rational slice at a time.

You can always come back for more.

Have your cake. In a less committed fashion.

Some things are better smaller and with no commitment.

Indulge big. Pay less.

Love don’t cost a thing. This slice is a nice price, too.

Everything worthwhile involves some sort of passion.

There’s passion behind every great decision.

No matter how you slice it, it’s always passion.

Whatever you do, do it with passion.

Never underestimate passion in small doses.

Passion in small doses can do wonders.

True passion often results in euphoria.

A whole cake is commitment. A slice is freedom.

A whole cake is a commitment. A piece is peace.

Passion comes at a price. In this case, it’s reasonable.

Passion is rarely reasonable. This is one of those times.